Website Privacy Policy

Contemporary Metro Limited

  1. Introduction

At Contemporary Metro Limited (“we,” “our,” or “us”), we recognize and respect the importance of protecting your privacy. This Privacy Policy describes how we collect and process your personal data when you visit or use www.contemporarymetro.com (our “Website”), as well as when you interact with us via telephone, post, SMS, WhatsApp, our chat function, social media, or by purchasing products via our Website.

  1. Who we are

We are the data controller in relation to the personal data that we collect, use, or hold about you, and we are responsible for protecting it in line with data protection laws. If you have any questions about this Privacy Policy or our privacy practices, please contact us by email at digital-privacy@contemporarymetro.com.

  1. How and when we collect your personal data

We collect personal data about you from a variety of sources, including:

(a) Directly from you, when you create an account with us, place an order, or communicate with us via our Client Services team (by email, phone, or LiveChat) and social media;
(b) Through information we generate about you during our relationship with you, such as data collected from cookies and other similar technologies as described in our Cookies Policy;
(c) From other sources, such as Google, social media, and commercially available public databases (where permitted by law).

  1. What personal data we collect

We may collect the following information from you:

(a) Personal details and contact information – e.g., name, date of birth, telephone number, email, billing and shipping addresses, payment method;
(b) Account details – e.g., username and password, order history, marketing preferences per channel;
(c) Size preferences if needed for product sizing assistance;
(d) Voice recordings from Client Services calls;
(e) Other personal information voluntarily shared by you, such as feedback on our products, which may include photographs or health-related information provided during product return inquiries.

Additionally, when you use our Website or contact us about an order or inquiry, we collect information including:

(a) Technical information – IP address, location (country, state, city), device and browser type, operating system;
(b) Generated information – such as order details, value, products purchased, Website activity (pages visited, items saved, usage frequency).

We also gather information from other sources:

(a) Our delivery partners – regarding the status of your orders (name, signature, delivery location, proof of delivery);
(b) Publicly available data for identity verification purposes, including location and gender.

  1. How we use your personal data and the legal basis on which we use it

Purpose:
We process your personal data for several purposes, with the applicable legal basis outlined below.

To process orders and manage returns:

  • Personal and contact details (including address), call recordings, and, if provided, product photographs.
  • This data is essential to deliver your orders, update you on status, and facilitate returns. Payment information is processed by our payment partner, Adyen, whose privacy policy should be reviewed separately.

To operate our business:

  • We use your personal data to enable account creation, Website browsing, and purchases. Personal data also helps us verify identity, comply with legal obligations, detect fraud, and protect intellectual property.
  • Legal basis: legitimate interests in business operations, fraud prevention, legal compliance, and fulfilling contractual obligations.

To improve our business:

  • Analyzing Website usage and customer feedback helps us enhance user experience and product offerings. This may include call recordings and feedback on returns.
  • Legal basis: legitimate interest in business improvement through research and analytics.

To communicate with you:

  • We use personal details, account data, and information shared during interactions to respond to inquiries, provide product updates, and personalize communication.
  • Legal basis: legitimate interest in assisting with inquiries and providing a positive shopping experience.

To inform you about products, services, and events:

  • We may send personalized updates via email or post about products, services, or events that might interest you, based on preferences provided.
  • Legal basis: consent; you may opt out at any time.

To customize your experience:

  • We use personal and technical data to personalize your Website experience, in line with our Cookies Policy.
  • Legal basis: legitimate interest in providing a tailored user experience.
  1. How and when we share your personal data

We may share your personal data with third parties in the following cases:

(a) Service providers and business partners:

  • This includes companies that process orders, payments, deliveries, and services like messaging, IT support, tax, analytics, and fraud prevention.(b) Group companies:
  • For internal reporting, security, and product optimization purposes.(c) Legal requirements:
  • With authorities as needed to comply with legal obligations or protect our rights.(d) Corporate transactions:
  • With potential buyers or partners if we are acquired, merged, or sell assets. The new entity will be expected to adhere to this Privacy Policy.
  1. How we secure and store your personal data

We maintain physical, technical, and organizational safeguards to protect personal data, ensuring ongoing confidentiality and integrity. While we aim for robust security, no system can guarantee absolute protection. Data retention aligns with our policy, legal requirements, fraud prevention, and defense against legal claims.

  1. International Data Transfers

In some instances, data may be processed outside the UK. Where this occurs, we implement safeguards (e.g., standard contractual terms) to ensure adequate data protection. For more information on these measures, please contact us at digital-privacy@contemporarymetro.com.

  1. Your Rights

Depending on your location, you may have rights related to your personal data, including the right to access, correct, delete, restrict, or object to processing. You may also request a copy of your data in a usable format. Where consent has been given, you can withdraw it at any time. Contact us for any requests at digital-privacy@contemporarymetro.com, and if necessary, you may lodge a complaint with the UK Information Commissioner’s Office: https://ico.org.uk/.

  1. Changes to this Privacy Policy

We may update this Privacy Policy periodically. Material changes will be communicated to you prior to their application.

Dated: December 2023

© Copyright Contemporary Metro 2024